Timeline:
Aug 2020 - Dec 2020
Skills:
Topic Research, Design Trend Research, Illustration, Animation, UI/UX, Copywriting, Prototyping, Figma, Adobe AfterEffects
Goal:
To create an educational handbook (6x9 inch softcover) and digital campaign to teach designers about the dangers of dark patterns and how we can combat them.
My Role:
One of five members of a group focusing on illustration, animations, and layout. Responsible for 12 out of 52 pages. Pages within the booklet include 31-36, 39-42, 44 & 45.
Original sketch of a Dark Patterns definition page for the zine or for an animation on the website. We were inspired by the concept of puppeteering. The red marks and writing indicate interaction notes.
The definition of Dark Patterns. The red marks and writing indicate interaction notes.
Early sketch for the "Sneaking" topic page in our zine.
Initial layouts for the Bait and Switch and Hidden Costs subtopics in the zine.
Initial layouts for the Sneak into Basket and Forced Continuity subtopics in the zine.
An example of the section layouts for our zine.
Bait & Switch - to offer a user one option and to give them something completely different.
Forced Continuity - to make the user continue to pay or subscribe to a service or product.
Hidden Costs - any fees that aren't immediately apparent.
Sneak into Basket - when a website adds an item to your shopping cart before check out and does not notify you.
Things to ask yourself when designing and references.
A second page of references.
Our digital Landing page.
The digital equivalent of the zine section spreads.
A digitized explanation of what Bait and Switch is with a gif to the right of it.
Prototype Videos
View Process Deck
